There was a serious announcer with what seemed like breaking news. She talked about this movement to groom Indians (males presumably) by making them clean-shaven. I have not been to Punjab recently, but my guess is that the state may have far less people to target. Is India so jobless that their hirsute citizens do not shave or are advertisers really bereft of ideas.
I plan to write to a few of my favourite celebrities like Vir Sanghvi and Shekhar Kapur to stand up for their rights and protest this campaign. Closer home, my husband's uncle who is part and parcel of our family and is called Dadhi Thatta (.....loosely translated from Tamil, it means the bearded Grandpa) is quite a handsome chap even at 80 plus.
I have frowned at ads for fairness, bleaching etc. To be honest, a lot of people aspire to those standards and may find those ads useful knowledge. This kind of propaganda however is worse. I hope they figure out other creative ways to promote their grooming aids.
I plan to write to a few of my favourite celebrities like Vir Sanghvi and Shekhar Kapur to stand up for their rights and protest this campaign. Closer home, my husband's uncle who is part and parcel of our family and is called Dadhi Thatta (.....loosely translated from Tamil, it means the bearded Grandpa) is quite a handsome chap even at 80 plus.
I have frowned at ads for fairness, bleaching etc. To be honest, a lot of people aspire to those standards and may find those ads useful knowledge. This kind of propaganda however is worse. I hope they figure out other creative ways to promote their grooming aids.
